MBC’s leading station on the FM band was previously known by its call letters DZMB, when it started out on AM in 1946 as the pioneer music station in the country. It began broadcasting on FM in 1975, signalling the birth of the Love Radio network.Back then, it played mainstream pop, later gravitating to easy listening music. Now, pushing into its third decade, 90.7 Love Radio continues to entertain a wide range of listeners with a music format that combines middle-of-the-road (MOR) songs with contemporary hit tunes and the best in alternative / modern rock sounds.
The station broadcasts at 25,000 watts, reaching out to radio listeners in Mega Manila, parts of Quezon, Nueva Ecija, Bataan, Zambales, Rizal Province, Bulacan, Laguna, Cavite, Batangas, Pampanga, Parts of Tarlac and Pangasinan.
90.7 Love Radio is the acknowledged and official #1 radio station in metro and mega-Manila, having consistently topped the ratings for the past seven years, based on surveys by the Radio Research Council. Its taglines “Kailangan pa ba’ng i-memorize ‘yan?” and “Bisyo na ‘to!” have become common everyday expressions of many Filipinos.
